The Coca-Cola "Contour" Bottle Design Patent

This is the design patent for Coca-Cola's classic "Contour" bottle, or "Hobble skirt" bottle, from 1915 - one of the first glass containers ever to be patented based only on its unique shape. The distinct bottle design was said to have been modeled after an ingredient of Coca-Cola: the Cocoa Bean Pod, which has a similar bulging middle. In 1916, Coca-Cola debuted the patented bottle which would help distinguish them from competitors. Though the Coke bottle's design patent term ended after 14 years, its image would forever live on as a representative of Coca-Cola's renowned brand, and as the most recognized container in the history of the world.